Business Resources

Reasoning for Using a Graphic Designer

   + What is Design? - Learn from the American Institute of Graphic Arts.
   + Why use a Graphic Designer? - By Linda Neuman from Brilliant Marketing Ideas.
   + 11 Ways to Maximize Working with an Agency (or designer)
   + Avoid Costly Mistakes on your Business Website - Why do so many
         businesses find their Web sites don't perform the way they wish they would?

   + Publicity and Marketing - How you going to let people know about the project?
   + Marketing Mishaps - Avoid PR mishaps (or do damage control when it's too late).
   + Establish a Search Engine Marketing Budget
   + The 21 Truths about Generating Qualified Leads

Which Design Format Should You Use?

   + E-commerce Increase Business Reach
     - Learn how some companies increased their sales by 81 percent.
         -- from The Business Journal of Phoenix. 11-29-02

   + Hit or Miss
     - Advertising Experts tell you what types of advertising work for your business
         -- from Entrepreneur.com

   + Logos a Gogo - "... there's more to choosing a logo design than pasting some
            cheesy clip art onto your letterhead..."

   + Direct Mail - Does "junk mail" work? -- from Business Week
   + Low Cost Direct Mail Campaigns
   + Newspaper Publicity - from Strategy
   + All the Right Moves - Think fast. Think under pressure. That's how you win in
         business -- and in chess. Here is an executive summary from Bruce Pandolfini,
         one of the world's great chess teachers, on how to think like a champion
         -- from Fast Company

    + Advertising Means Business - A Practical Guide to Advertising;
         test your media response -- Published by the Advertising Association.

    + Recommended Reading on Advertising's Effectiveness
         -- Published by the Advertising Association.
    + I Want a Unique Logo--Just Like Theirs - Fortune Magazine
    + Copyright; What is Allowable - Building a strong foundation of online education
         reguarding the redistribution of graphics and other copyrighted materials via the internet.


Marketing

   + Search Engine Optimization Myths - So what about those emails that you get
            each month that offer this service for a small monthly fee...

   + Marketing Knowledge Quiz - See how much you know and what you need to learn.


Links for Graphic Designers

   + Graphic Design Resources
   + Quotes by & about Graphic Design
   + Graphic Design Books
























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