COLOR THEORY:
Interaction of Color by Josef Albers
Principles of Color Design by Wucius Wong
The Art of Color by Johannes Itten
The Elements of Color by Johannes Itten
Blue and Yellow Don't Make Green by Michael Wilcox
Color and Type by Rob Carter, which is part of his "Working
with Computer
Global Graphics: Color - Designing with Color for an International
Market by L.K. Peterson and Cheryl Cullen
GRAPHIC DESIGN:
Design Literacy: Understanding Graphic Design by Steven Heller
Paul Rand: A Designer's Art by Paul Rand
The Elements of Typographic Style by Robert Bringhurst
Art Is Work: Graphic Design, Interiors, Objects,and Illustrations
by Milton Glaser
The Non-Designer's Design Book by Robin Williams
Design of Advertising by Roy Paul Nelson
Visual Literacy: A Conceptual Approach to Graphic Problem Solving
by Judith Wilde and Richard Wilde
GRAPHIC DESIGN HISTORY:
A History of Graphic Design by Philip B. Meggs
Graphic Design: A Concise History (World of Art) by Richard Hollis
Graphic Design Time Line: A Century of Design Milestones by Steven
Heller, Elinor Pettit
The Graphic Art of Michael Schwab by Michael Schwab
Some People Can't Surf: The Graphic Design of Art Chantry by Julie
Lasky
Milton Glaser: Graphic Design by Milton Glaser
Paul Rand by Steven Heller Jessica Helfand
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GRAPHIC DESIGN TECHNIQUES:
Graphic Design Cookbook: Mix & Match Recipes for Faster, Better Layouts
by Leonard Koren
Becoming a Graphic Designer: A Guide to Careers in Design by Steven
Heller and Teresa Fernandes
Idea Index: Graphic Effects and Typographic Treatments by Jim Krause
Graphic Design Solutions (2nd Edition) by Robin Landa
Great Production by Design by Connie Sidles
Graphic Design School by Alan Swann
Using Design Basics to Get Creative Results by Bryan L. Peterson
How to Understand and Use Design and Layout (Graphic Designers Library)
by Alan Swann
IDENTITY DESIGN:
How to Design Logos, Symbols & Icons: 23 Internationally Renowned
Studios Reveal How They Develop Trademarks for Print and New Media
by Gregory Thomas and Earl A. Powell
What Logos Do and How They Do It by Anistasia R. Miller & Jared
M. Brown
Redesigning Identity by Catharine Fishel
Bullet-Proof Logos: creating great designs which avoid legal problems
by David E. Carter
Global Graphics: Symbols - Designing with Symbols for an International
Market by Anistatia R. Miller
TM, Trademarks Designed by Chermayeff & Geismar by Ivan Chermayeff
Blue is Hot; Red is Cool: Choosing the right color for your logo by
David Carter
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BUSINESS OF DESIGN:
The Education of a Graphic Designer by Steven Heller
Graphic Artists Guild Handbook: Pricing and Ethical Guidelines
AIGA Professional Practices in Graphic Design
The Streetwise Guide to Freelance Design and Illustration
Artist's & Graphic Designer's Market: 2500 places to Sell Your Art
& Design
The Business of Graphic Design by Ed Gold
The Business Side of Creativity by Cameron Foote
Selling Graphic Design by Don Sparkman
Business and Legal Forms for Graphic Designers by Tad Crawford
and Eva Doman Bruck
Digital Design Business Practices : For Graphic Designers and Their
Clients by Liane Sebastian
MARKETING:
Designer's Guide to Marketing by Betsy Newberry
Fresh Ideas in Promotion by Lynn Haller
Fresh Ideas in Promotion 2 by Betsy Newberry
The Art & Business of Creative Self-Promotion by Jerry Herring & Mark Fulton
The Best of International Self-Promotion Supon Design Group
The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients by Linda Cooper Bowen
Off The Wall Marketing Ideas by Nancy Michaels & Debbi J. Karpowicz
HOW Magazine's Annual Self-promotion issue
Get Noticed! by Sheree Clark and Kristin Lennert
Self Promotion Online by Ilise Benun
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