Bellco Credit Union

    Bellco Credit Union needed to tell the world that they now have online banking, and Vanguard Communications stepped into help.The concept for this brochure touched on the fact that, because of that technology, you can now bank from anywhere — from the comfort of your couch to at your desk. Using the tagline: "You could be here." and some interior, home photography, the brochure and concept came to life.

    While I didn't build the layout of the brochure, I did bring the photos to life. The photographer could not paint his studio walls, so the red behind the couch and the shadow on the sides had to be built in through the use of a photo editing program. Also, the couch's highlighting was overlooked during the shoot, and had to be added later.

    The living room photo, used on the inside panels of the brochure, was shot in two sections with white walls and needed to be put together to appear as one room with the same wall paint. The hardest part was lining up the photograph on the wall, including fixing the glare and changing some of the shadows. But as you can see below, it's hard to tell that it's not one picture and that the walls were white before editing.

 


Project: Bellco Credit Union Campaign
Client: Bellco Credit Union
Creative Direction/Art Direction: Steve Wilson
Photo Editing/Print Production: Morgan Mann
© 2002 Bellco Credit Union

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