Bagel Dog Campaign

    During the brainstorming for this campaign, a lot of focus was on what customers were gravitating to: nostalgia, the good 'ole days, and what "American" means to them. The Chicago Bagel Dog is Einstein Bros Bagels' version of the All-American hotdog.

    Working on this campaign had important meaning, considering the historical context of the events in the United States after the wake of September 11. For that reason, and the tremendous reaction from consumers, this campaign has special meaning.

    After that meeting, I started on sketches, and the simple lines and copy really struck a cord. It was elementary in its simplicity, but spoke volumes through the characterization of the Bagel Dog. The pieces in this campaign included: in-store banners, newspaper advertising, in-store signage, a gift certificate, and radio.

    This campaign created free publicity for Einstein's in two major markets, San Francisco and Chicago, and increased sales during a traditionally slow quarter in the restaurant industry.


Project: Bagel Dog Campaign
Client: Einstein Bros Bagels
Design/Illustration: Morgan Mann
Photograph: Priscilla Montoya
Art Direction: Kym Foster
© 2002 New World Restaurant Group

CAMPAIGNS
   Einstein Bros "Bagel Dog"
   Colorado Ballet

NEWSPAPER ADS
   Carlsbad Village Fair
   Einstein Bros "Out to Lunch"

MAGAZINE ADS
   Cornerstone Concepts
   Einstein Bros Catering
   National PreNeed Services
   Santa Fe Wine Festival
   Webolutions Yellow Pages

FLYERS
   Titan of the Rockies

BILLBOARDS
   Bellco Credit Union
   DAM Impressionist Exhibit

MOBLE MEDIA
   Einstein Bros Van

OUTDOOR ENVIROMENTAL
   Einstein Bros Table Tent



   Custom Designs

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